Creating a presence in the Internet for your business can become very costly. The reality is that not all small business or service provider can afford to pay a web consultant, web designer, programmer, SEO Company and a marketing specialist. That’s without exaggerating on the pursuit of Internet success you may need the services of at least two of the aforementioned. As an entrepreneur I learned that there are cost effective ways to tap to the Internet market. When I started in Real Estate in 2005 Internet wasn’t in my list of priorities for exposure & increasing my client base. After assisting to a seminar by a website development company I understood a few things and walked away from the meeting with a few Ideas. First I realized that it was very expensive, second I understood that I needed to be using a website as a marketing tool. Other things that I learned from that training were that if you are going to build a website it needed to be good, offer value to visitors & keep visitors interested. For the next few months after this meeting I began to work on building knowledge and learning how to build a practical website for my Real Estate Business. I knew I needed a place to host the site, a program to write the code, and some way to publish it to the Internet. I should mention that I did not have any prior web design experience or knew how to write the famous HTML browser language. Those terms were alien to my ears; not looking to get in to anything really technical with this blog post. The main objective of this information is to help you get started with your own web site. See if I was able to get it done so can you, all you need is the desire to get it done and some patience well lots of patience.
Where did I get started? I bought a book! the first book i read was Head First HTML with CSS & XHTML
The book is well organized and simple to understand, I learned some HTML basics and I was able to experiment using various
codes. After a while I was ready for something more challenging I read Advanced Professional Web Design: Techniques & Templates (CSS & XHTML) (Internet Series)
here's when I began to cook with oil! this book gave me various ideas and website templates to experiment with.
Anyways this is not about reading books or getting you to buy a ton of books, here are a few practical steps that you
can take to get started:
- You need to learn some basic HTML
- You need an HTML Editor - I recommend MS-SharePoint you can download it for free from MS
- You need a webhosting service like Yahoo-Small Business or Go daddy
- you need to buy a domain name relevant to your business
- Establish a website plan
- Relevant content
- You got a basic webpage
Some webhosting services offer easy to use website building tools, easy to use like drop click, copy paste and you are done
my experience is that if you are going to engage in building your own webpage/s is worth going the extra mile
and learn some basic HTML. You will be able to accomplish a lot more and get more creative. one of the sites that I
built from scratch is http://www.buyforeclosednj.com everything on this site was designed and build by me using
ms FrontPage. other WebPages I've done http://www.cplglobalmarketing.com
The point is that if can do so can you!
it takes some reading, patience and time but the outcome can be worth it.
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