Nov 1, 2010

Using Social Media to Boost Your Business Exposure

Using Social Media to Boost Your Business Exposure:



Recently I got an email from REALTOR.COM Marketing on how to build a business page/fan page for your business. Not only it was a great suggestion they shared some valuable tips on how to customize the page by using Facebook Markup Language . Been the geek that I am I just had to explore my options and began digging around the internet for HTML codes that might work with Facebook. After a few minutes of digging around I found a few pages that offered some basic examples one of them was the fan page factory, if you do a search in facebook you can find them friend them and/or like them.

So why set your sights on Facebook as one of your marketing resources? The answer is quite simple; Facebook is probably one of the largest countries “cyber country” in the world with 500+/- Million members, advertiser and companies it becomes a powerful networking platform. Anyway this article is not about facebook demographics, let’s talk about some code and get you started with your own face book page. This tutorial is very basic and it’s probably for the very beginners with no experience creating a webpage/facebook page.

Step one: is to build your fan/business page: FBML don’t work with your regular FB profile. How you asked? Here’s a link that can help http://www.facebook.com/pages/create.php, if you don’t have a face book profile you still can crate the page. If you already have facebook account you can link your new page to your current account. My suggestion is that if you have a FB account link it to your new fan page. Once you get to the create page just follow the steps!
Step two: now you want to customize your page ah! Well the good news is that your imagination is the limit you can do almost anything. I’ve seen some really impressive fan pages and I always wondered “How they do that?” well yes it takes a little know how and some HTML. Ok you already created your FB Fan Page: now you want to make sure that the program that allows you to create these powerful HTML pages is installed in your Fan Page. To install the program simply make sure that you are logged in to with your FB profile, do a search for FBML, once you identify the FBML page and open it click on the link that says “Add to my page” you will find this link right under the dummy image on the left. Once you do this you will see fireworks and confetti… nahhh Just kidding really nothing happens.

Step three: Go to your new page and click on “edit page” under your picture/company logo on the left. Once you click edit page a new window will open. On the left look for and click on the link that says “applications”. A new window will open and you will see a list of programs that are available. Look for the FBML icon and click on the link on the bottom of it that says “Go to Application”. Once you click go to application the editing window will open. Time to get your FBML on the way, don’t worry I discovered that you can get a lot done with HTML. If you already know some basic HTML you will be able to create hyper links, use pictures as backgrounds, change the background colors of your page, style links and font colors. Here’s some of the HTML codes that I personally use the following codes and they worked really well:

<hr  />
< style="your style code "h1,h2,h3> </h1,h2,h3>
<div> </div>
<img scr="http://yourmagesamplelocation.c o m >
<p> </p>
I'm sure that there's a lot more but these will give you a good head strat, I hope this has been helpful if so I don't mind if you leave me a shoutout at my page or here on this blog.


Basically I build my page using these few HTML styles. You can check it out for your self and possible grab some ideas or leave me some suggestions. Visit my FB Page!!!

By the way did I mention that I don’t have any HTML formal training?


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Home owner tips - Getting Organized

Getting Organized


Gain valuable living space by appling a few simple techniques and ideas. This article is packed with DIY's tips; organize your garage, laundry room, closet space, bathroom. Storage solucions for every room in the house.

Read the entire blog post here...


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Oct 31, 2010

Making Socialmedia Work For YOU

Making Social Media Work For You

In the past few years Real Estate Agents had to reinvent themselves & the way that you interact with your clients, prospects & referrals. More buyers and sellers are using the Internet to conduct their due diligence before they even call you. FACEBOOK, TRULIA, ACTIVERAIN, YOUTUBE, REALTOR.COM just to name a few, have become exuberantly more popular. There are as many Social Media Experts as there are Real Estate Agents, and everyone has something to offer at a price, it seems that Social Media training has become the new frontier for some that are not doing so well as real estate agents. Suddenly someone found a niche and deep pockets to dig in. By no means I'm against using social media to promote your business, branding, exposure and all to good stuff that comes with it: Stay in Touch with Past Clients, Network, Make new Contacts, Friends & Family or just play farmville. It's all GOOD!

But what's all the hype social media is not E=MC² it does not take a rocket scientist to figure it out. If you do it consistently and dedicate certain amount of time to posting relevant content "hmm there goes that word (RELEVANT CONTENT)" on the regular basis you will start reaping the results. Yes playing farmville is fun but lets face it cyber farms is not going to translate in to LEADS. I've heard agents state that they have been using social media for a number of years some as much as it's been around but they have never benefited from it "hmmm they have the largest cyber farms imaginable". I personally say and it's my personal experience that you will reap what you sow. Leads translate to appointments to contracts to referrals, the outcome is based on the numbers and your ability to convert those leads in to appointments then in to buyers or sellers.

Talking a little more about RELEVANT CONTENT why do you/we blog? well the answer to that is simple; it's called exposure. Relevant content I define as what your write is what you become! If you want to attract an audience of first time homebuyers then your are going to write and post all you can about first time homebuyers, if you like to attract a specific market then you need to write and aim your blog posts to the desire market segment. You may consider becoming your neighborhood reporter, go to events, document neighborhood projects, take lots of pictures, and post post post, is work but it can be fun too you can make it a family affair I'm sure that your kids will appreciate you more and see you more often instead of text-messaging them "I'm in the office will be home in a while". The bottom line is that social media works and your don't need to be a computer guru to do it, if you are playing cyber games play the cybergraphics. Myself I'm did not receive any formal training on computers blogging or Internet marketing, over the years I've learned by trial and error. If I can do this so can you.

Pablo Lopez, ABR®,  REOS™, SFR®, REALTOR - Associate®
Century 21 Elite Realty, LLC.
337 Changebridge Rd
Montville, NJ 07058
973-244-7980

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Oct 30, 2010

Negotiate Your Best House Buy

Visit houselogic.com for more articles like this.

Copyright 2010 NATIONAL ASSOCIATION OF REALTORS®


More About Pablo Lopez

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Real Estate Disccusion


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