But what's all the hype social media is not E=MC² it does not take a rocket scientist to figure it out. If you do it consistently and dedicate certain amount of time to posting relevant content "hmm there goes that word (RELEVANT CONTENT)" on the regular basis you will start reaping the results. Yes playing farmville is fun but lets face it cyber farms is not going to translate in to LEADS. I've heard agents state that they have been using social media for a number of years some as much as it's been around but they have never benefited from it "hmmm they have the largest cyber farms imaginable". I personally say and it's my personal experience that you will reap what you sow. Leads translate to appointments to contracts to referrals, the outcome is based on the numbers and your ability to convert those leads in to appointments then in to buyers or sellers.
Talking a little more about RELEVANT CONTENT why do you/we blog? well the answer to that is simple; it's called exposure. Relevant content I define as what your write is what you become! If you want to attract an audience of first time homebuyers then your are going to write and post all you can about first time homebuyers, if you like to attract a specific market then you need to write and aim your blog posts to the desire market segment. You may consider becoming your neighborhood reporter, go to events, document neighborhood projects, take lots of pictures, and post post post, is work but it can be fun too you can make it a family affair I'm sure that your kids will appreciate you more and see you more often instead of text-messaging them "I'm in the office will be home in a while". The bottom line is that social media works and your don't need to be a computer guru to do it, if you are playing cyber games play the cybergraphics. Myself I'm did not receive any formal training on computers blogging or Internet marketing, over the years I've learned by trial and error. If I can do this so can you.
Pablo Lopez, ABR®, REOS™, SFR®, REALTOR - Associate®
Century 21 Elite Realty, LLC.
337 Changebridge Rd
Montville, NJ 07058
973-244-7980
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